Interests & Behaviours targeting works in addition to geo zones, not instead of them. Users must match both location and interest criteria to see your ad.
1
Open the Interests & Behaviours tab
In the audience editor, click the “Interests & Behaviours” tab next to the Geo Zones tab.
2
Browse and select predefined categories
Browse the categorised interest list and check any that match your target audience profile. Categories include:
- Shopping & Retail
- Food & Dining
- Travel & Tourism
- Sports & Fitness
- Technology
- Finance & Business
- Health & Wellness
- Entertainment
- And more…
💡Note: You can select multiple interest categories. The audience will include users who match any of the selected interests.
3
Search for a specific interest
Use the search bar at the top of the interests list to quickly find a specific category. Results filter as you type.
4
Add interests manually
If you need a niche category not available in the predefined list, scroll to the bottom of the tab and use the “Add Custom Interest” field. Type the keyword and press Enter to add it. Custom interests are matched against behavioural signals on the platform.
Once your interests are selected, click “Save Audience” to apply the full targeting configuration including both geo zones and interests.